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Victor Allen’s Coffee was founded in 1979 in Madison, Wisconsin and became a leader in the specialty coffee segment. In June 2003, Victor Allen’s Coffee moved into a new state-of-the-art facility in Little Chute, Wisconsin. In order to keep up with the evolving coffee industry, we expanded our corporate headquarters in 2008 to 70,000 square feet enabling us to increase our roasting capacity to over 30 million pounds annually. We have spent the last three decades making the best coffee on the planet – batch after batch. We hope you enjoy tasting the Victor Allen’s difference. Precision Roasted. Every Bean. Every Cup. Every Time.

Company Philosophy

At Victor Allen’s Coffee we strive to consistently offer the finest premium coffee and highest levels of service. From bean selection to roasting techniques and packaging, the attention to detail that goes into each pound of Victor Allen’s Coffee ensures the highest level of quality for our customers. As always, we personally select our coffee and ensure that each bean is roasted, packaged and brewed to exacting standards. Beyond the quality of our coffee, we take pride in the outstanding sales and marketing support we provide to our wholesale customers. We look forward to being your source for high-quality, great tasting, specialty coffee products.

Our Promise

We refuse to burn our beans.
We offer delicious, full-bodied, smoky coffees with a hint of burnt toffee taste, but you will never find a harsh charcoal bite in any of our beans. Be prepared to taste dark roasts that are elegant, with a hint of sweetness that remains from the flavors inherent in the beans we choose.

Our coffee remains roaster fresh.
Besides roasting daily, our coffee packaging techniques are extremely important to our coffee remaining fresh. Many coffee roasters allow their coffee to degas before packaging, essentially allowing their coffee to stale. We immediately package our coffee after roasting, use innovative packaging, and implement the finest procedures so our coffee always remains roaster fresh.